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Let’s gooo! It’s Friday and that means another Growth Guide by zai. The weekend is almost here and I’m all for it. It’s been raining here for the last 3 weeks and I’m over it. This weekend should be (somewhat) sunny so I’ll be in the park spending time with my loved ones.

This week was another wild one. Social Media is all about momentum and I managed to ride it.

Last week I told you about a thread I wrote that got 11M impressions…

This week I wrote another viral one. Almost 10,000 bookmarks 🤯

On top of that I managed to hit #3 on Inspect:

This lead to a lot of DMs (60 per day!) and a lot of opportunities.

The one I am excited about most is actually what I am building myself. Can’t wait to share all it with you guys.

Anyway, here’s your favourite read before the weekend, the Growth Guide.

🌱 Content Creator Golden Era

The Content Creator Golden Era is coming and there’s nothing you can do to stop it. We see quality content rise to the top, we see scammers and grifters slowly fade away… the revolution is happening.

Let me paint you a picture of what this could look like.

We know that certain features are coming: micropayment, stickers, coins.

You will be able to load your 𝕏 account with credit and send those to others. This means that you will soon be able to support your favourite Creators with small amounts, similar to how people donate to their favourite Twitch streamers or how you would pay for access to a academic article.

This means that creators are incentivised to create high-quality content. More importantly, they need to do it consistently:

Person Y:

• No brand

• Posts whatever comes to mind

• Writes a thread on 7 helpful tools - priced $0.15

Person 𝕏:

• Consistently delivers value

• Has a great reputation of providing

• Writes a thread on 7 helpful tools - priced $0.60

Which one are you buying?

This works the same with any niche and any type of content: livestreaming, video content, thread writing. It’s all about delivering value to your audience.

I help Miki grow his 𝕏 account. Are you looking for a personalised approach to growing on 𝕏? I offer 1:1 coaching 👇

I hope you enjoyed this edition! Have a wonderful weekend and don’t forget to grow 🌱

Your Guide,

zai