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Let’s gooo! It’s Friday! The weekend is almost here and I’m all for it. The previous weekends have been about taking time for myself and recharging but this weekend it’s time to… get ahead. Planning to have a stay-at-home weekend touching grass & working. My new favourite habit is to schedule all my content for the week on Sundays.

This week I has been a week of trying new things. I’ve taken on two new clients to help them grow their Twitter. Enjoying this new chapter a lot and it’s a great way to teach some of my followers on a deeper level. If you are interested in booking consultation calls, there’s a link at the bottom of this email.

Today

🌱 Article: The Ultimate Twitter Growth Hack

📚 Best of Web3: Thread Curation

🕊️ Growth Guide: Community Feature

Let’s grow together.

Anyway, before the weekend hits, here’s this week’s Growth Guide.

🌱 The Ultimate Twitter Growth Hack

Building a solid brand can catapult your growth, converting visitors into loyal followers. But how do you craft a brand that resonates, engages, and stands out? Here are seven essential steps to help you build an unshakeable personal brand on Twitter.

1. Map Out Your Brand

Building a brand is like navigating unfamiliar terrain—you need a compass to guide your way. Identify what you're passionate about, highlight your expertise, and understand the needs of your audience. And yes, I recommend doing this the old-fashioned way: pen and paper. Write down which characteristics your brand needs to be succesful, which goals your brand has. You have to see your brand as a separate entity to yourself.

2. Profile Perfection

Your profile isn't just a snapshot… it's a billboard, a first impression. It's crucial to optimize every element:

• Profile picture

• Bio

• Banner

• Website or link in your bio

• Pinned Tweet

• Highlights

Each part plays a vital role in convincing potential followers to hit that follow button.

3. Consistency is King

Your tweets are your brand's ambassadors. They must consistently embody your brand, whether they're providing web3 insights, motivational content, or personal anecdotes. Consistency builds trust and reinforces your authority. Consistency also comes through using the same font (maximum 2-3 fonts), the same brand colours and even the same tone of voice in all of your content.

4. Engage, Engage, Engage

Twitter is a two-way street, not a one-way broadcasting platform. Engage with your audience by responding to replies, joining relevant discussions, and showing appreciation for your followers' content. Show the person behind the brand—after all, we're all here for human connection. Nobody wants to interact with bots. Your brand has to be reflective of human traits.

5. The Power of Collaboration

Don't try to conquer Twitter alone. I’ve been there, it’s very hard, nearly impossible even. Collaborate with others in your niche by tagging them in relevant content, retweeting their content, or even co-creating content. Not only does it expand your reach, but it also reinforces your brand's credibility. It's a win-win scenario.

6. Unleashing the Power of Threads

If tweets are punches, Twitter threads are the knockout combo. Threads are a powerful storytelling tool that allows you to share insights, narrate stories, and provide value in a structured format. The result? Boosted visibility and reinforced authority.

7. Be Unapologetically Authentic

People crave authentic connection—they don't want to engage with a bot. Show your personality, share your highs AND lows, and express the lessons you've learned. Authenticity resonates, and it's what will set your brand apart in the heavily saturated online media setting.

Crafting a personal brand on Twitter isn’t something you can do overnight. It requires consistency, authenticity, and a dash of creativity. Follow these steps, and you'll be well on your way to building a personal brand that skyrockets your Twitter growth. And remember, it's not just about tweeting—it's about tweeting with intention. Keep your brand in the back of your mind. In every. Single. Tweet.

📚 Thread Curation: Best of Web3

It’s been a busy week on Twitter with a lot of news going around. It’s been a turbulent week especially with the news around Elena and her Ordinals collection. Here’s my personal curated list of the 5 best threads. Read those and grow your knowledge. Some absolute bangers this week.

🔹 Azuki thoughts

🔹 Azuki team call

🔹 Azuki thoughts

🔹 Storytelling

🔹 This week’s highlight: Kevin Degods

My good friend Punk wrote a banger this week. Follow him if you haven’t.

Punk writes about founders, like no one else. His research is actually insane. Quite scary what you can find out about a person online. Anyway, this is a light and fun read on the CEO of DustLabs.

🕊️ Growth Guide: Community Feature

This will be our new recurring segment where we feature one of our readers that has accomplished something, deserves a shoutout or has supported the Growth Guide or zaimiri on Twitter significantly.

This weeks special feature: Maria artworks.

Maria is an incredibly talented artists. She has been doing commissions for content creators in the space. Earlier last week I received a Twitter DM where she asked me if she could create some stickers around my Beanz. LOOK HOW CUTE.

Would highly recommend giving her a follow and send her a message if you want some art commissioned. Tell her zai sent you 👐

I hope you enjoyed this edition! Have a wonderful weekend and don’t forget to grow.

Your Guide,

zai . . . . . . . . . . . . . . . . . . . . . come say hi 👇